/* ============================================================
   JK Analytics — Design System
   Palette: deep navy + gold, warm paper background
   Type: Fraunces (display serif) + Work Sans (body)
   ============================================================ */

:root {
  --navy: #0b1f3a;
  --navy-2: #142a4d;
  --navy-soft: #1c3860;
  --gold: #c8971f;
  --gold-soft: #e4b94f;
  --paper: #faf6ee;
  --paper-2: #f2ead9;
  --ink: #1b1b1b;
  --ink-soft: #4a4f58;
  --muted: #6b7280;
  --white: #ffffff;
  --border: #e4dcc8;
  --shadow: 0 10px 30px rgba(11, 31, 58, 0.10);
  --shadow-sm: 0 4px 14px rgba(11, 31, 58, 0.08);
  --radius: 14px;
  --radius-sm: 8px;
  --maxw: 1180px;
  --serif: "Fraunces", "Georgia", serif;
  --sans: "Work Sans", "Segoe UI", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

h1, h2, h3, h4 {
  font-family: var(--serif);
  color: var(--navy);
  line-height: 1.15;
  margin: 0 0 0.5em;
  font-weight: 600;
}

h1 { font-size: clamp(2.1rem, 4.5vw, 3.4rem); }
h2 { font-size: clamp(1.7rem, 3.2vw, 2.4rem); }
h3 { font-size: 1.3rem; }

p { margin: 0 0 1em; color: var(--ink-soft); }

.container {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 24px;
}

.section { padding: 72px 0; }
.section-tight { padding: 48px 0; }

.eyebrow {
  font-family: var(--sans);
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--gold);
  margin-bottom: 10px;
  display: block;
}

.center { text-align: center; }
.section-head { max-width: 700px; margin: 0 auto 44px; }
.section-head.left { margin: 0 0 44px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 13px 26px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.95rem;
  cursor: pointer;
  border: 2px solid transparent;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease, color 0.15s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-2px); }

.btn-gold {
  background: var(--gold);
  color: var(--navy);
  box-shadow: var(--shadow-sm);
}
.btn-gold:hover { background: var(--gold-soft); }

.btn-outline {
  background: transparent;
  border-color: rgba(255,255,255,0.5);
  color: var(--white);
}
.btn-outline:hover { border-color: var(--gold); color: var(--gold); }

.btn-outline-navy {
  background: transparent;
  border-color: var(--navy);
  color: var(--navy);
}
.btn-outline-navy:hover { background: var(--navy); color: var(--white); }

.btn-block { width: 100%; justify-content: center; }
.btn-sm { padding: 9px 18px; font-size: 0.85rem; }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--navy);
  border-bottom: 1px solid rgba(255,255,255,0.08);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 24px;
  max-width: var(--maxw);
  margin: 0 auto;
}

.logo {
  font-family: var(--serif);
  font-size: 1.4rem;
  font-weight: 700;
  color: var(--white);
  display: flex;
  align-items: center;
  gap: 10px;
}
.logo .dot { color: var(--gold); }

.logo-mark {
  display: inline-flex;
  align-items: center;
  line-height: 0;
}
.logo-mark img { height: 40px; width: auto; display: block; }
.logo-mark.footer-mark img { height: 54px; }

.main-nav {
  display: flex;
  align-items: center;
  gap: 30px;
}

.main-nav a {
  color: rgba(255,255,255,0.82);
  font-size: 0.95rem;
  font-weight: 500;
  position: relative;
  padding: 6px 0;
  transition: color 0.15s ease;
}
.main-nav a:hover, .main-nav a.active { color: var(--white); }
.main-nav a.active::after {
  content: "";
  position: absolute;
  left: 0; bottom: -2px;
  width: 100%; height: 2px;
  background: var(--gold);
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 14px;
}

.lang-toggle {
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.25);
  color: var(--white);
  border-radius: 999px;
  padding: 6px 4px;
  font-size: 0.78rem;
  font-weight: 700;
  cursor: pointer;
  display: flex;
  gap: 2px;
}
.lang-toggle span {
  padding: 5px 11px;
  border-radius: 999px;
  transition: background 0.15s ease, color 0.15s ease;
}
.lang-toggle span.on { background: var(--gold); color: var(--navy); }

.nav-toggle {
  display: none;
  background: none;
  border: none;
  color: var(--white);
  font-size: 1.6rem;
  cursor: pointer;
}

@media (max-width: 900px) {
  .main-nav {
    position: absolute;
    top: 100%;
    left: 0; right: 0;
    background: var(--navy-2);
    flex-direction: column;
    align-items: flex-start;
    padding: 20px 24px;
    gap: 16px;
    display: none;
    box-shadow: var(--shadow);
  }
  .main-nav.open { display: flex; }
  .nav-toggle { display: block; }
  .header-actions .btn-sm.cta-desktop { display: none; }
}

/* ---------- Hero ---------- */
.hero {
  background: linear-gradient(160deg, var(--navy) 0%, var(--navy-2) 55%, var(--navy-soft) 100%);
  color: var(--white);
  padding: 90px 0 100px;
  position: relative;
  overflow: hidden;
}
.hero::after {
  content: "";
  position: absolute;
  right: -120px; top: -120px;
  width: 420px; height: 420px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(200,151,31,0.18), transparent 70%);
}
.hero-inner {
  max-width: 760px;
  position: relative;
  z-index: 1;
}
.hero h1 { color: var(--white); }
.hero .lead {
  font-size: 1.15rem;
  color: rgba(255,255,255,0.82);
  max-width: 620px;
}
.hero-ctas {
  display: flex;
  gap: 16px;
  margin-top: 30px;
  flex-wrap: wrap;
}

.page-hero {
  background: linear-gradient(160deg, var(--navy) 0%, var(--navy-2) 100%);
  color: var(--white);
  padding: 64px 0 56px;
}
.page-hero h1 { color: var(--white); margin-bottom: 12px; }
.page-hero p { color: rgba(255,255,255,0.78); max-width: 640px; font-size: 1.05rem; }

/* ---------- Trust bar ---------- */
.trust-bar {
  background: var(--paper-2);
  padding: 26px 0;
  border-bottom: 1px solid var(--border);
}
.trust-bar-inner {
  display: flex;
  align-items: center;
  gap: 28px;
  flex-wrap: wrap;
  justify-content: center;
}
.trust-label {
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--muted);
  font-weight: 600;
  margin-right: 6px;
}
.trust-item {
  font-family: var(--serif);
  font-weight: 600;
  color: var(--navy);
  font-size: 0.98rem;
  opacity: 0.85;
}

/* ---------- Cards ---------- */
.grid {
  display: grid;
  gap: 26px;
}
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }

@media (max-width: 900px) {
  .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 620px) {
  .grid-3, .grid-4, .grid-2 { grid-template-columns: 1fr; }
}

.card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 30px 26px;
  box-shadow: var(--shadow-sm);
  transition: transform 0.18s ease, box-shadow 0.18s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }

.icon-badge {
  width: 52px; height: 52px;
  border-radius: 12px;
  background: var(--paper-2);
  color: var(--gold);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.5rem;
  margin-bottom: 16px;
}

.card h3 { margin-bottom: 8px; }
.card p { margin-bottom: 0; font-size: 0.95rem; }
.card a.card-link {
  display: inline-block;
  margin-top: 14px;
  font-weight: 600;
  color: var(--navy);
  font-size: 0.9rem;
  border-bottom: 2px solid var(--gold);
}

/* ---------- Status tags ---------- */
.tag {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  padding: 4px 10px;
  border-radius: 999px;
  margin-bottom: 10px;
}
.tag-live { background: #e4f3e6; color: #1e7a34; }
.tag-soon { background: #fdf0da; color: #a4700c; }
.tag-consult { background: #eae4f3; color: #5a3a9c; }

/* ---------- Packages ---------- */
.pkg-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 34px 28px;
  box-shadow: var(--shadow-sm);
  display: flex;
  flex-direction: column;
  position: relative;
}
.pkg-card.featured {
  border: 2px solid var(--gold);
  box-shadow: var(--shadow);
}
.pkg-card.featured::before {
  content: "Most Popular";
  position: absolute;
  top: -13px; left: 28px;
  background: var(--gold);
  color: var(--navy);
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  padding: 4px 12px;
  border-radius: 999px;
}
[lang-mode="mr"] .pkg-card.featured::before { content: "सर्वाधिक लोकप्रिय"; }

.pkg-name { font-family: var(--serif); font-size: 1.35rem; color: var(--navy); margin-bottom: 4px; }
.pkg-job { color: var(--gold); font-weight: 600; font-size: 0.9rem; margin-bottom: 14px; }
.pkg-price { font-size: 1.6rem; font-weight: 700; color: var(--navy); margin-bottom: 4px; font-family: var(--serif); }
.pkg-price small { font-size: 0.85rem; font-weight: 500; color: var(--muted); }
.pkg-note { font-size: 0.82rem; color: var(--muted); margin-bottom: 18px; }

.pkg-list { list-style: none; margin: 0 0 18px; padding: 0; flex-grow: 1; }
.pkg-list li {
  padding: 7px 0;
  border-bottom: 1px dashed var(--border);
  font-size: 0.92rem;
  color: var(--ink-soft);
  display: flex;
  gap: 8px;
  align-items: flex-start;
}
.pkg-list li::before { content: "✓"; color: var(--gold); font-weight: 700; flex-shrink: 0; }
.pkg-list li.excluded { color: var(--muted); }
.pkg-list li.excluded::before { content: "–"; color: var(--muted); }

.pkg-foot { margin-top: auto; }

.adspend-note {
  background: var(--paper-2);
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
  padding: 18px 22px;
  font-size: 0.92rem;
  color: var(--ink-soft);
  margin-top: 10px;
}
.adspend-note strong { color: var(--navy); }

/* ---------- Comparison table (mobile scroll) ---------- */
.table-wrap { overflow-x: auto; margin-top: 40px; }
table.compare {
  width: 100%;
  border-collapse: collapse;
  min-width: 640px;
  background: var(--white);
  border-radius: var(--radius);
  overflow: hidden;
}
table.compare th, table.compare td {
  padding: 14px 18px;
  border-bottom: 1px solid var(--border);
  text-align: left;
  font-size: 0.92rem;
}
table.compare th {
  background: var(--navy);
  color: var(--white);
  font-family: var(--serif);
  font-weight: 600;
}

/* ---------- Segments / Why ---------- */
.strip {
  background: var(--navy);
  color: var(--white);
  padding: 60px 0;
}
.strip h2 { color: var(--white); }
.stat-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-top: 30px; }
.stat { text-align: center; }
.stat .num { font-family: var(--serif); font-size: 2.2rem; color: var(--gold); font-weight: 700; }
.stat .label { font-size: 0.88rem; color: rgba(255,255,255,0.75); }
@media (max-width: 700px) { .stat-grid { grid-template-columns: repeat(2, 1fr); } }

/* ---------- Work / Case studies ---------- */
.work-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}
.work-thumb {
  height: 150px;
  background: linear-gradient(135deg, var(--navy), var(--navy-soft));
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--gold);
  font-family: var(--serif);
  font-size: 1.6rem;
  font-weight: 700;
  letter-spacing: 0.02em;
}
.work-body { padding: 22px 24px; }
.work-tag { font-size: 0.75rem; text-transform: uppercase; letter-spacing: 0.07em; color: var(--gold); font-weight: 700; margin-bottom: 8px; display: block; }

/* ---------- About ---------- */
.person-card {
  display: flex;
  gap: 20px;
  align-items: flex-start;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 28px;
  box-shadow: var(--shadow-sm);
}
.avatar {
  width: 68px; height: 68px;
  border-radius: 50%;
  background: var(--navy);
  color: var(--gold);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--serif);
  font-size: 1.4rem;
  font-weight: 700;
  flex-shrink: 0;
}

/* ---------- Contact ---------- */
.contact-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 40px;
  align-items: flex-start;
}
@media (max-width: 900px) { .contact-grid { grid-template-columns: 1fr; } }

.form-card, .info-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 32px;
  box-shadow: var(--shadow-sm);
}

.field { margin-bottom: 18px; }
.field label {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--navy);
  margin-bottom: 6px;
}
.field input, .field select, .field textarea {
  width: 100%;
  padding: 12px 14px;
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
  font-family: var(--sans);
  font-size: 0.95rem;
  background: var(--paper);
  color: var(--ink);
}
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none;
  border-color: var(--gold);
}

.info-row { display: flex; gap: 14px; align-items: flex-start; margin-bottom: 20px; }
.info-row .ic { color: var(--gold); font-size: 1.2rem; width: 24px; flex-shrink: 0; }
.info-row a, .info-row span.val { color: var(--navy); font-weight: 600; }

/* ---------- CTA strip ---------- */
.cta-strip {
  background: linear-gradient(135deg, var(--navy), var(--navy-soft));
  color: var(--white);
  padding: 56px 0;
  text-align: center;
}
.cta-strip h2 { color: var(--white); }
.cta-strip-actions {
  display: flex;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
  margin-top: 24px;
}

/* ---------- Footer ---------- */
.site-footer {
  background: var(--navy);
  color: rgba(255,255,255,0.7);
  padding: 56px 0 26px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 32px;
  margin-bottom: 36px;
}
@media (max-width: 800px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 500px) { .footer-grid { grid-template-columns: 1fr; } }

.footer-grid h4 {
  color: var(--white);
  font-size: 0.95rem;
  margin-bottom: 14px;
  font-family: var(--sans);
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.footer-grid a, .footer-grid li, .footer-grid p {
  display: block;
  font-size: 0.9rem;
  margin-bottom: 10px;
  color: rgba(255,255,255,0.65);
  font-family: var(--sans);
}
.footer-grid a:hover { color: var(--gold); }
.footer-logo { font-family: var(--serif); font-size: 1.3rem; color: var(--white); margin-bottom: 10px; }
.footer-grid ul { list-style: none; padding: 0; }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.12);
  padding-top: 22px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px;
  font-size: 0.82rem;
}

/* ---------- WhatsApp float button ---------- */
.wa-float {
  position: fixed;
  bottom: 24px;
  right: 24px;
  width: 58px; height: 58px;
  background: #25D366;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 8px 24px rgba(0,0,0,0.25);
  z-index: 200;
  font-size: 1.7rem;
  color: white;
  transition: transform 0.15s ease;
}
.wa-float:hover { transform: scale(1.08); }

/* ---------- Utilities ---------- */
.mt-0 { margin-top: 0; }
.divider { border: none; border-top: 1px solid var(--border); margin: 40px 0; }
[data-i18n], [data-i18n-html] { }
.small-print { font-size: 0.82rem; color: var(--muted); }
.honeypot { position: absolute; left: -9999px; }